Antaal酒店位于坎昆港·金塔纳罗奥规划社区最好的标志性海滨地段之一。这些豪华住宅全年都被加勒比海的绿松石水和白色沙滩所抚摸。
该项目的优越位置即是酒店每天早晨都可以在墨西哥的享受第一缕阳光。这种非凡的自然环境充分激发了酒店品牌命名的过程。古代玛雅语的创造性融合忠实地代表了该项目的精神。Antaal-Antal + Tahal-以其名义结合了行动和概念,如醒来、出生、生活和新的开始; 所有与太阳升起有关的概念。
团队设计了一个独特的酒店LOGO来反映其品牌个性,并创建了一个项目启动仪式。LOGO灵感来源于太阳及其与地球的关系中,结合了日食、视野,当然还有新的开端。在构成项目整体品牌的其他设计作品中,还设计了Antaal的应用系统,如宣传册和文具等。
MÉXICO
Antaal is located on one of the finest seafront lots Puerto Cancun—Quintana Roo’s signature master-planned community—can offer. All year long, these luxury residences are caressed by the turquoise water and white sands of the Caribbean.
The development’s remarkable location allows the property to enjoy the first rays of sun in all of Mexico every single morning. This extraordinary natural setting fully inspired us to begin the naming process. We discovered that a creative integration of ancient Mayan words faithfully represented the spirit of the project. Antaal—Antal + Tahal—hosts in its name a combination of actions and concepts such as waking up, being born, life and new beginning; all notions related to the rising sun.
We created a custom font to reflect the brand’s personality and created a project launch campaign. For the icon, we also took inspiration in the sun and its relation with the earth, and we played with the idea of eclipses, horizons, and of course, new beginnings. Among other design pieces which form part of the project’s overall branding, we produced Antaal’s main brochure and stationery.